Introducing Own The Now

Coaching for the bold, ambitious and brave

June 27, 2024
By
Morgan Johnson

Own The Now


A phrase originally coined by one of my best friends amidst a hedonistic Labor weekend in Los Angeles the week before I got married. The essence of the idea - be present in the moment - was as pure then as it is now, but back then it lacked perspective.


Each life is a collection of moments. Sewn together as the arrow of time advances ever forward. So many of these precious moments are lost before we realize they have even happened. They slip away amidst the daily grind, the relentless pursuit of goals, and the hunger for "more."


14 years after planting the seed of this idea, I am excited to launch Own The Now, a platform for my work as an Executive Coach and Life Coach.


I started formally coaching 3 years ago, when I was approached by the CEO of a privately owned nutrition company to help him navigate a significant phase of growth and change in his company. Three years later, we are still in partnership as he has navigated numerous chapters personally and professionally including changing roles and cities in which he lives.


My journey as a coach has evolved from my decade of experience as an angel investor in early stage companies and my experiences operating and supporting those companies along the way.


I work with anyone willing to do the work, willing to ask the tough questions of themselves, willing to reflect and take action. Typically this means I am coaching founder-entrepreneurs and executives, but I also find connection and impact with people looking to transition their roles or find a better balance in their lives, before it’s too late.

Own The Now…. Life in the moment.


Own The Now is a philosophy that empowers you to cultivate meaningful relationships, build purpose and satisfaction, both personally and professionally. It's about developing the grit and persistence to navigate challenges and embrace a constant journey of discovery and learning.


Through my coaching at Own The Now, we'll explore simple practices and routines designed to simplify your life, amplify happiness, and equip you to tackle challenges head-on.


I created Own The Now to capture the essence and frameworks I've learned, developed, and used to try to live life in each moment. The ideas are born from my own journey – a journey filled with discovery, dead ends, mistakes, and the occasional success.


Reflecting on these events, I have come to realize that how they felt at the time is not necessarily how I have come to view them. This reflection is a reminder that there's always room for growth, both within ourselves and in the world around us.


Part of my growth and development is sharing these ideas and stories, pushing outside of my comfort zone, doing something different.


Acknowledging once again that life ain't a dress rehearsal.


It's time for action. It's time to Own The Now.